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Leadership

With the rapid rise in leadership training and development of best practices, the opportunity to learn effective leadership skills is at the fingertips of anyone who wants it. Books, podcasts, and training seminars are just a few of the training mediums used, but even with the considerable amount of information available, leaders everywhere continually fall short in one significant aspect: Leading others is not about fitting your ... CONTINUE READING

Marketing Horror Stories

Every marketing professional wants their campaign to be memorable. They want consumers to take notice — or take the bait — and make their company a big profit. But sometimes, things don’t go exactly as planned. The campaigns below certainly won the attention of consumers, but in each ... CONTINUE READING

Why There Are Kids on Your Porch Asking for Candy

As Halloween looms and you load up your grocery cart with candy, you may ask yourself, “Why do I provide these spooky gremlins with a sugar high every Oct. 31, anyway?” Well, when your doorbell starts ringing around 6 p.m. this All Hallows’ Eve, you can thank the Celts for this tradition of ... CONTINUE READING

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